Soeng Sopheak is Lors Thmey’s youngest Farm Business Advisor (FBA) at the age of 30. His success is driven by a passion for knowledge and a desire to use that knowledge to help others. When farmers become FBAs, they take on a role as both student and teacher—a role that Soeng fully embraces—as they learn new techniques from Lors Thmey and later teach those techniques to their own farmer clients.
Soeng speaks warmly about his relationships with his Commercial Agronomist (CA) and his clients—he is continually learning, and when he doesn’t know the solution to a problem he asks his CA, who works with him and his client together to find a solution. As a young farmer with access to a smartphone, he also looks to the internet for self-taught solutions, referring to Lors Thmey’s Facebook page and how-to videos on YouTube for new and innovative ideas.
For many farmers, it is not only the raised income, but also the transfer of knowledge that they gain from their relationship with Lors Thmey. For Soeng, sharing the knowledge that he has gained with other farmers, and knowing that he is helping those farmers to lift themselves out of poverty, is what makes his job worthwhile.